Abstract

Vietnamese sausage (cha lua), a pork processing food with a characteristic chewy and crunchy texture, are widely consumed in Vietnam. However, there are not many established researchs on hedonic and sensory attributes for this product, especially about the texture attributes. The goal of this study was to investigate consumer's preference as well as identify the drivers of liking for texture of Vietnamese sausage. Eight samples were prepared with various ratio of lean meat, lard and starch to cover a wide range of different texture of Vietnamese sausage. Sixty eight consumers then evaluated these eight samples, rating texture liking on nine-point scale and answering a checkall- that-apply (CATA) question, which consisted of 16 different texture attributes of Vietnamese sausage. The consumers were also asked to check all the approriate attributes to describe their ideal products. The ANOVA and post –hoc test showed samples which had recipes with high lard ratio (20-25%) and low meat ratio (70%) had a significant higher liking scores, while the samples which had recipe with high meat ratio (90%) had the lowest liking scores. The Cochran's Q test showed that 12 attributes had different choice frequency between samples, suggesting the texture of Vietnamese sausage is complex and diverse. The CA results showed all the samples without stach were associated with large air holes, while samples which high meat ratio (80%) were associated with hardness. The ideal Vietnamese sausage product was associated with fattiness, juiciness, springiness and brittleness. Finally, the results of penalty analysis showed that chewy, firm, and elastic attributes had positive impacts on the liking score for Vietnamese sausage products, while attributes that exhibit heterogeneity, such as large air hole and grainy, significantly reduced the liking score of the product. This suggested the importance of mechanical texture attributes and homogenity on the consumer's preference of the Vietnamese sausage.